Retailer H&M has teamed up with DailyCandy to not only be the launch sponsor of its new DailyCandy Scout mobile application, but also promote street style and brand awareness, as well as enticeRead More…
O terceiro dia do Advertising Week foi extremamente focado em social media e branded content. Os painéis chamam a atenção para o uso de ferramentas como redes sociais, branded content e storytelling paraRead More…
A Comissão Federal de Comércio (FTC, na sigla em inglês) dos Estados Unidos divulgou a esperada versão final do Manual Verde, guia de diretrizes para o uso de palavras e associações paraRead More…
As vendas do varejo norte-americano devem crescer 4,1 por cento no período de festas de fim do ano, abaixo do desempenho nos últimos dois anos, com a incerteza político-econômica pesando sobre os consumidores,Read More…
MasterCard is once more extending its reach into mobile money services in Europe in partnership with a carrier — this time in the mobile-savvy UK market.
Big-box retailers are developing indoor navigation tools to help shoppers find what they want. Some, including Target and Walgreens, have stored floor layout plans in smartphone apps.
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