>This story published in NRF SmartBrief on 12/21/2009
Macy’s will keep 12 of its stores open 24 hours a day in the week leading up to Christmas, the company said Tuesday. The East Coast and Midwest locations, including the store in Tysons Corner, Va., will open at 7 a.m. Monday and won’t close again until 6 p.m. on Christmas Eve.
Trying to snag last minute shoppers ahead of Christmas, Macy’s is going round-the-clock at Tysons Corner Center.
The Macy’s at the McLean shopping mall and 11 other stores around the country will stay open from 7a.m. Dec 21 through 6 p.m. on Dec. 24.
Macy’s began experimenting with the 24-hour pre-Christmas concept at one store in 2006.
Meanwhile, in a report out this morning, the International Council of Shopping Centers and Goldman Sachs Group Inc, said retail sales rose for the 14th straight week as holiday promotions spurred spending. Sales at stores open at least a year climbed 2.4 percent in the week ended Dec. 12 from a year ago.
The 83-hour shopping marathon will also take place at Macy’s in New York City, New Jersey, Chicago, Minneapolis and Detroit. Four additional New York and New Jersey stores will have extended hours until 2 a.m. for those days.
Macy’s Inc. (NYSE: M) has more than 800 stores in 45 states, the District of Columbia, Puerto Rico and Guam.