Retailer H&M has teamed up with DailyCandy to not only be the launch sponsor of its new DailyCandy Scout mobile application, but also promote street style and brand awareness, as well as entice consumers with a $500 shopping trip.
The partnership promotes the “Scout That Street Style” challenge within the app experience. App sponsorships are a great way for marketers to reach new and existing prospects.
“DailyCandy editors are known as discoverers of the next, the new and the best,” said Ashley Parrish, editor in chief of DailyCandy. “With this new app, we are putting the power of discovery into the hands of consumers.
“DailyCandy Scout enables consumers to become roving DailyCandy contributors, trendspotting and sharing their favorite discoveries in real time,” she said. “With DailyCandy editors weighing in continually, liking and commenting on photos, we’re opening up the dialogue between our audience and our editors in never before seen ways.
“Enabling our audience to not only consume content but to create it, facilitates a meaningful conversation with our audience.”
(Por Mobile Commerce Daily) varejo, núcleo de estudos do varejo, núcleo de estudos e negócios do varejo